Studio Holland Art already had a website, a gallery, a busy studio, strong university assets, and most importantly, Brent had an abundance of high-quality artwork. But we didn't have formal structure, a business plan, for the future. To use a visual term, we needed a composition.
That's when we started to give the studio form. We had to ask and answer some uncomfortable questions, especially when it boils down to selling art.
Artists tend to reside in several different camps on the subject of sales.
Our composition, looked something like this: