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Event PromotionsWe recently hosted an open studios event which proved to be our favorite one to-date. Since 2014, Brent has participated in the festivities. Then he increased his visibility in 2017. Finally, we started planning the event together in 2017 which has proven to be beneficial to the turnout and follow through. I'm going to spare the reminders about the need to create an event, be timely, creating a buzz, etc.. This article addresses our event specifically rather than a "How-To Get People to Attend Your Event". Maybe a different article in the future will share those reminders. What had improved that made this event better? From my perspective, this event had several promotional factors at play. 1. The community leans forward when it comes to cultural events 2. Studio Holland Art's online/social media presence improved 3. Kudos to an organized art community Quick showcase of art that left the studioBack to event promotions1. The community leans forward when it comes to cultural eventsMainframe Studios is a new nonprofit model for providing permanent affordable workspace for artists based in Des Moines, Iowa. Each first Friday night of the month, they invite the public to discover, create and connect with artists who work in the space. Starting in 2017, each month they host a uniquely-themed evening that is free and open to the public. They call it, you guessed it, First Friday Open Studio. This is a novel idea for Des Moines and has been gaining traction as the community leans forward to embrace the arts. 2. Studio Holland Art's online presence has improved
3. Kudos to an organized art communityBrent is a creator. So if other artists are like him, then artists are NOT the same people who love to organize events, promote themselves (and others) or invest time in activities that pull away from coveted time for studio practice. So a special appreciation must be given to our organized art community who does just that. There are more of these alliances than ever in Des Moines, but a special call out to Art Beacon and West End Art. My favorite tools latelyI've been experimenting and having fun doing it! There is so much to read online about the best marketing tools for a small business. I'll go into more detail in future posts. So for now, these are my favorite resources that have made my job better.
You might think that taking quality photos would come naturally to me or Brent, but it's an area where we both need to improve. I'm excited to invest in some hardware for our phone cameras this season. Then we will dive into the Adobe Suite to produce professional images of Brent's artwork in the future. Keep an eye out! Measuring successOkay! I know I need to get more detailed about tracking in this area. So for now, I'll share that we saw over 400 visitors in Brent's 25'x13' studio, which would be about a 50% increase in foot traffic over the previous event. We each held separate conversations continuously throughout the three hours of the events. I did not even have a sip of alcohol until 9:00...there just wasn't time. No metric available to this, but an obvious note on engaged attendees. Thirdly, we increased volume of sales by 500% and increased sales by 306%.
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